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Videos

Painting by numbers

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Emma Whitehead
June 15, 2016
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Citation

Whitehead, E. (2016a, June 15). Painting by numbers. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/-painting-by-numbers


Videos

The flip side of strategy

For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Kate Hammer
June 15, 2016
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Citation

Hammer, K. (2016a, June 15). The flip side of strategy . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-flip-side-of-strategy-


Videos

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
June 15, 2016
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Citation

Bergmans, van Kruchten and Van Ulden (2016a, June 15). A tale for king and country. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/a-tale-for-king-and-country-8672


Videos

China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jerry Clode
June 15, 2016
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Citation

Clode, J. (2016a, June 15). China's mega-app as a storytelling medium. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/china-s-mega-app-as-a-storytelling-medium-8696


Videos

Wow! You do research where?

This is a session organised to encourage a collection of people from every corner of the planet to stand up and each tell a short story about their experiences of conducting research in these far off places. The focus: the human aspects of their...

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Alexander V. Shashkin, Amir Farmanesh, Ebrahim Mohseni, Fatima El-Khatib, Marita Schimpl, Natalie Forcier, Robin Pharoah
June 15, 2015
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Citation

Puleston et al. (2015a, June 15). Wow! You do research where?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/wow-you-do-research-where-


Videos

All the little things

I am 45 years old and have never held hands with a lover in public, shared Irish drag queen Panti in an impassioned defence of free speech in Ireland, after she was heavily criticised for calling out homophobes in the media. Ireland's foremost...

Catalogue: Congress 2015: Revelations
Author: Panti Bliss
June 15, 2015
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Citation

Bliss, P. (2015a, June 15). All the little things. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/all-the-little-things


Videos

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
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Citation

Pettit, A. (2015a, June 15). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples-8404


Videos

Research reinvention at Unilever

Freeside chat: BV Pradeep, ESOMAR Council Member and Unilever UK an Stan Sthanunathan, Unilever UK.

Catalogue: Congress 2015: Revelations
Authors: Stan Sthanunathan, BV Pradeep
June 15, 2015
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Citation

Sthanunathan and Pradeep (2015a, June 15). Research reinvention at Unilever. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/research-reinvention-at-unilever


Videos

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014
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Citation

Gardiner, D. (2014a, June 15). Three sides to every story. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/three-sides-to-every-story